IMAGINA leads Genebre Group’s digital communication strategy
The Genebre Group holding company has the Genebre, Genwec and Hobby Flower brands.
Genebre Group, a world leader in fluid control, with a presence in Europe, Asia and America for more than three decades, has entrusted the planning, management and development of its digital communication strategy to the IMAGINA agency, experts in digital marketing.
The company, dedicated from its beginnings to the design, production and marketing of valves and accessories for fluid control, acquired in 2012 the Hobby Flower brand of hydro-planters and created, two years later, Genwec Washroom Equipment & Comp specialized in equipment bathroom for communities, thus offering the broadest product portfolio in the Contract channel.
Hobby Flower, a leading company in the design of hydro-planters with a self-watering system, will base its strategy on Instagram, impacting the interior design and decoration sector with a careful graphic presence and valuable content.
Genebre, a world reference in valves, accessories for fluid control and high-quality taps, aimed at more B2B segments, such as the construction sector or the industrial sector, together with Genwec join the digital revolution starting with reformulation of its presence in social networks and betting on the deployment of online communication campaigns.
IMAGINA, a digital marketing agency based in Barcelona, has been a Google Partner since 2016 and is the leader on Instagram according to the Marketing4Ecommerce Ranking for the third consecutive year. Now it also premieres its leadership in TikTok, the key platform to connect with young people, positioning itself as one of the agencies with the most projection of the moment.